The importance of branding photoshoots

Seeing clients use my photos in their branding always feels amazing. Not only have they trusted me to capture the essence of their business, but to see them using the photos time and time again will never stop bringing a smile to my face.

When customers choose a business to work with, they buy into the feeling that the business has created. Branding photography is an integral part of any marketing plan. From websites to newsletters, social media to app content, branding photography can be the difference between a customer using your services or choosing a competitor’s.

After you book a brand photography session with me, I always ask you to think about what you want your photographs to convey. By thinking about your marketing message, we can consider the right photography setups and your timeline for your photography session. I want you to get the most out of your time with me and capture photos you will be able to use time and time again.

Ways to use your branding photos

I photographed Carly Rowena’s Fitness Retreat in Greece in April 2022. The aim was to capture Carly and her guests naturally and unobtrusively while simultaneously showing the ‘connection’ element of the retreat. Carly wanted her group to be able to take their memories away with them but also capture who she is for use across her platforms.

Below are examples of the different ways branding photography can be used. Carly has not only used these photos for her website, newsletters, social media and Spotify but recently launched an App.

Oct 5, 2022

Hannah Hutchins

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